Mobilizing Shoppers™ - Online advertising, including mobile, will grow 44 percent next year. This requires a more sophisticated approach to the target audience - understanding behavior, attitudes, needs and beliefs will optimize the mobile media buy since ads are targeted to individuals.

Targeted ads grow at expense of paid search, untargeted banners:...

mobilemarketer.com The growth in mobile and targeted local digital advertising will eclipse other media formats over the next two years and capture budget from other digital formats such as paid search and untargeted banner ads, according...