Multi-racial, multicultural...all new challenges for marketers that requires intelligent segmentation with customized messaging

Hispanics account for most of the growing number and share of Americans who check “some other race” on the census form. Many do not identify with a specific racial group or think of Hispanic as a race, even though it is an ethnicity in the federal statistical system.

Millions of Americans changed their racial or ethnic identity from...pewresearch.orgAmericans of mixed race, American Indians, Pacific Islanders and Hispanics were among those most likely to check different boxes.